Nissan Upholds Its Golden Reputation

First impressions are easy to make. One could argue that Nissan has turned the first impression into an art-form of its own. How else to explain the giddy thrill you got at the first sight of the delightfully diminutive Nissan Kicks, or the feeling of intimidation as you stared down the boldly refreshed Nissan Frontier? 

But while first impressions are intuitive, a solid reputation is something that can only be cultivated and maintained through hard work, tenacity, and care: core tenants that we value dearly at Raceway Nissan of Freehold.  

So today, we join Nissan dealers everywhere in celebrating the national recognition bestowed upon us by the 2024-2025 Automotive Reputation Report, where Nissan placed third amongst the top non-luxury automotive brands. 

Going for the Six-Peat

This marks the sixth consecutive year Nissan has ranked among the top five brands, dating back to the inaugural Automative Reputation Report in 2019. 

Nissan secured its third-place finish with a total Reputation Score of 705. Reputation Scores take three specific measurements: sentiment, engagement, and visibility, which are graded on a 100 to 1,000 scale. 

To make the report, feedback from 5.5 million car buyers was analyzed to gather general sentiment. The report zeroed in on the evolving influence of online reviews on car sales and the shared characteristics of top-performing dealerships.  

Nissan also continues to flourish in drivers’ estimations thanks to their ongoing, customer-focused initiatives. This includes Nissan@Home, which you can take advantage of when you schedule your next service appointment with Raceway. 

Consistency is King 

With its sixth straight appearance near the top of the Report, Nissan has established a crucial component of a long-lasting reputation: consistency. Nissan drivers continue to return because they’ve had great experiences in the past, and thanks to Nissan’s remarkable consistency, the confidence that their next car buying trip will be equally satisfying persists. 

That level of consistency extends to Nissan’s exemplary fleet of vehicles, reliably refreshed for the new year. Just check out the new-look 2025 Murano, or the 2025 Nissan Ariya EV and its now-standard wireless device charging. 

Explore those vehicles and more here at Raceway Nissan, and learn how you can pay zero money down at your home of the Zero Dollar Down Lease. Whether you’re looking to buy new, used, or certified pre-owned, our extensive inventory is sure to include what you’re looking for. 

After all… we have a reputation for this kind of thing.